As time and technology tinker on, they either leaves us in the dust or we run alongside them, trying to improve ourselves and evolve our standards.
We’ve seen this in the realm of journalism. Major newspapers are enforcing paywalls, newspapers are cutting days from their publishing week and readers have such a vast variety of choices when choosing the news that we struggle to keep up.
Some see this evolution into the age of technology as a stab to newspapers. Other’s see this as a wake-up call, urging journalists to revolutionize and appeal more to readers.
Whatever you may choose, right now the most dangerous thing to do is remain stagnant.
Ignoring change and continuing on like it’s 1980 is doing nobody any good. It’s not giving readers the full experience that can come from quality journalism and creative technology.
Likewise, ignoring the past and assuming knowledge of HTML and embedding videos are all you need for journalism leave you without the solid background of good writing and high journalism ethic.
But what is the next thing that is going to make the reader’s head turn?
Is it interesting interactive features or more “soft news” type articles like celebrity gossip or house cleaning advice?
And when is that you care about viewership too much and lose the integrity and hard news that once appealed to readers?
Whenever I tell people that I’m interested in journalism, some of the most common responses are, “Oh, you wanna be on television? Kind of like Good Morning America?” or “The news is so sad/boring.”
It’s obvious that reader’s (especially younger one’s) have a distinct opinion of the news. It’s either that thing that pops up on your local channel at five o’ clock, or it’s a newspaper story that involves tragedy and war.
What is the next big thing we can do that attracts readers of all ages that doesn’t bore them but also retains integrity?
Putting more emphasis into online journalism is definitely essential. Sure, hard copy newspapers are nice to have and advertisements are more expensive, but more and more people are reading or watching the news on their cellphones and tablets. I admit that I only pick up a hard copy when I get a newspaper for free when I buy a tank of gas. Otherwise, it’s all read on my iPad or online.
I’ve seen many atrocious small local newspaper websites that don’t contain any special features or interactive part to their online site. Also, the interface is clunky and hard to look at.
There are other sites however that overdo it with videos that automatically play, obnoxious backgrounds and pop-up advertisements that show up with each page click.
Keeping a balance between the old and new is essential, just like with any job. It’s no secret, and it’s advice we hear everyday.
Yet why is hard news journalism so slow to change?
Don’t stand still. Think of what the reader likes right now, and be set and ready for what they’re going to want in the future. Use creativity and think of the next big thing– don’t wait for technology to blow your newspaper out of the dust.
It all seems like obvious statements, but why are we in the current state of newspaper purgatory right now? We’re neither alive nor dead, neither needed nor unwanted.
We need to make ourselves alive and wanted. Think of what your readers want, and then one up that.